Ellie chooses to hit reset on the rise of short-term marketing strategies.

In this episode, Paul is joined by Ellie Norman, an inspirational C-Suite Exec and former CMO of Formula 1. Amanda is also vice president of Goodway Group, a subsidiary of Goodway Holdings and a trusted digital media partner to U.S. She thrives in the fast-paced, always-evolving ad tech industry and is passionate about helping others, empowering and equipping people with the needed tools and skills to take their careers to the next level. With deep roots in interactive sales, account strategy and campaign management, Amanda has comprehensive and extensive understanding of the fundamental components required to produce successful digital media campaigns. Highly in tune with the ad tech industry and market trends, she leverages her progressive foresight to inform CvE’s strategic road map and arm the organization with the external context needed to continually cultivate innovative thinking. He is an honors graduate of The University of Southampton.ĭriven by her entrepreneurial spirit and intellect for solution development, Amanda identifies and develops strategic relationships to ensure CvE’s clients receive best-in-class, results-yielding ad tech strategies. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focusses on family life and his five children.

An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Recently, he was shortlisted in 40OverForty. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for woman in AdTech and beyond, through the #yesallmen campaign. As founding MAD//Fest host, he engages vendors, marketers and agencies through insightful conversations, placing ad tech & data at the centre. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.Īt the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to deliver the CvE promise of helping international brands grow through a smarter, honest, data-driven approach to digital.

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